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"How can brand identity curation for an online food recipe app tailored for students living alone enhance user engagement and satisfaction?"

Foodicle App

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Developed a new group feature for WhatsApp to enhance convenience during event planning.

New Feature for Whatsapp

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Curated designed proposals for the Archaeological Survey of India and Gujarat tourism.

Crraft of Art

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Hey, I'm Aayushi!

As a Multidisciplinary Designer, I create Conscious Design Solutions using Systems and Systemic Design Strategies.

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Caya Construct

"How can we tap into existing systems and consider the life cycle of products to create more sustainable designs?"

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The International Practice in Habitat Design ( IPHD )

"How can a strategically crafted approach to selling a one-year practice-based Master's program effectively highlight the program's impact and guide individuals ?"

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Village Cafe App

"How can a systematically designed app streamline food ordering and money management to enhance user convenience and efficiency?"

Joint Studio

"How can designers effectively detect and categorize urban obstructions to identify those that could be beneficial for different stakeholders?"

Bio Design Challenge

Envisioning a speculative future for Chhath rituals in the Yamuna river on Lily Pads.

"How can integrating biology into design enhance sustainability and innovation to address global challenges?"

Final Design Project

'HEALTH IS MORE THAN JUST THE ABSENCE OF DISEASE, LET'S BE PROACTIVE ABOUT IT! ‘

Projects

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Recognizing the core importance of in-depth research in every working design, I participated in a Joint Studio conducted by TDV, TU Delft, and Politecnico di Milano.

This experience taught me the value of collaborating with professionals from different disciplines and provided on-field insights into user experience research.

I participated in the Bio Design Challenge to broaden my horizons further, merging my understanding of Design and Biotechnology. Along with my team, we created a futuristic, speculative design idea that pushed the boundaries of innovation.

ABOUT

I thrive on creating Systems and curating thoughtful Systemic design strategies. During my bachelor's degree, I had the privilege of working with a diverse set of clients, including Caya Constructs, Design Factory India, and Archohm. These experiences have honed my ability to develop systems that build coherent and intuitive frameworks, enhancing user experiences while promoting sustainability and scalability.

CLIENTS

Approach

I approach each project with an open mind, seamlessly blending various design silos because I believe that design in isolation can leave out important user perspectives. Hence, I create captivating and inclusive solutions tailored to diverse needs.

As a dedicated Service Designer and User Researcher, I am passionate about understanding and applying human behaviour in design.
My approach is intensely process-focused, ensuring that each design solution is built on a foundation of thorough research and iterative development.

My primary role involves helping organizations discover critical insights for behavioural design, enabling them to develop effective strategies and deliver user-centric experiences.

Strength

Collaboration with cross-functional teams excites me, and my approach to projects involves conducting in-depth research and decoding user behaviour to provide sensible, working design interventions.

Utilizing the principles of user behavioural science, I strive to create impactful, user-centric solutions that drive meaningful change.

In essence, I am a multidisciplinary designer who integrates various design principles with a strong emphasis on user research, system coherence, sustainability, and cross-functional collaboration.

IT SIMPLE 🔥 KEEP IT SIMPLE 🔥 KEEP IT SIMPLE

Conscious Design Strategist

Counscious Design Strategist

Conscious Design Strategist

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Conscious Design Strategist

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© 2024 by Aayushi Thakur. All rights reserved.

PING A MESSAGE 🔥 PING A MESSAGE 🔥 PING A MESSAGE🔥 PING A MESSAGE

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